کتاب الکترونیکی UX Design For Startups

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کتاب الکترونیکی UX Design For Startups شامل 127 صفحه است که می توانید آن را با فرمت PDF دانلود نمایید.

سرفصل های کتاب:

Foreword…….. 8

About Marcin Treder……….. 11

THE AGE OF USER EXPERIENCE DESIGN………… 12

What is user experience design?…….. 18

Users as the centre of UX design……….. 21

Lean canvas as a design tool…………. 26

The road to success………. 29

GET TO KNOW YOUR USERS………. 30

Getting out of the building………. 31

Guerrilla Research………… 37

How to do Guerrilla User Testing………….. 39

Further research………… 44

Communicate!………….. 51

EFFICIENT DESIGN TECHNIQUES………….. 52

Design techniques are just tools…….. 57

The power of analog……….. 60

The true nature of wireframing…………. 64

Misunderstandings around mockups………. 69

The real power of prototyping………….. 71

Getting out of the silly deliverable business………… 74

Iterate, iterate, iterate………….. 75

GROWTH AND DESIGN HACKING………… 78

Crossroads of art and science………… 81

To measure or not to measure?……………. 85

Economic metrics………… 88

Behavioral metrics………… 89

Mirror mirror on the wall……………. 91

Do it over and over again!………… 93

Quality comes from conversations……………….. 97

Growth and Design Hacking Tools……….. 99

GET IT OPTIMISED……….. 102

The golden rule………… 103

Technically and actually working stuff………….. 107

Seeing design through metrics………… 109

Enough is enough………… 114

TOOLS, TOOLS, TOOLS………. 118